In today’s global seafood market, standard freshness is no longer enough — customers are looking for traceability, specialty cuts, innovative packaging and value-added solutions. At ARR Divine Seafrex, we are excited to announce the next phase in our evolution: expanding beyond fresh whole fish to premium, processed seafood products tailored expressly for discerning importers, retailers and food-service partners.
From raw catch to refined product
While our foundation remains rooted in the pristine waters of Sri Lanka and our commitment to delivering premium fish & sea-crustacean species, we are now reinforcing our value-added capability. This means:
- Offering fillets, loins, and custom cuts that meet specific customer specifications.
- Investing in cold-chain and hygienic processing workflows so that every piece we supply meets the highest international compliance benchmarks.
- Packaging tailored for modern retail and premium food-service usage — including vacuum-packed trays, Sushi-grade loins, IQF (Individually Quick Frozen) portions, and ready-to-cook formats.
Why value-addition? Why now?
Several industry trends are accelerating this shift:
- Consumers in Europe, Middle East, North America and Asia are increasingly looking for convenience, sustainability and provenance in seafood.
- As the Sri Lankan seafood export capability grows (the industry in 2024 exported over 22,595 MT valued at USD ~284 million) Sri Lanka Business+1, exporters who can differentiate on processing and packaging gain stronger access and margins.
- By offering “from sea to plate” readiness, we deepen our partnerships — not just as a supplier of raw fish but as a solutions partner for retailers, chefs and food-service brands.
What this means for our customers
- Customised product formats – Whether you need sashimi-grade tuna loins, premium prawns, speciality crabs, or bespoke packaging, our team is ready to collaborate with you and design the product you require.
- Enhanced supply reliability – With our growing fleet, improved logistics, and deeper processing integration, we can respond flexibly to fluctuating market demands while maintaining freshness and consistency.
- Transparent origin and compliance – As part of our ongoing commitment, we ensure full traceability from catch through processing, align with export standards, and maintain rigorous quality checks.
- Partnership approach – We’re shifting from “supplier of fish” to “partner in seafood solutions”. We work alongside your team to understand your market, help you position premium seafood lines, and support brand growth.
Looking ahead: next-gen initiatives
Over the coming months, you can expect:
- Launch of a premium value-added seafood catalogue targeting niche lines for gourmet, buffet and fine-dining segments.
- Upgrades at our processing facility in Mabola/Wattala (Colombo) aimed at efficiency, hygiene and faster export readiness.
- A new sustainability programme: we’re formalising our commitments in responsible fishing, seafood-waste reduction, cold-chain energy optimisation, and community empowerment.
- Enhanced digital customer-portal: allowing you to view product specs, track shipments, inspect documentation and interact seamlessly with our team.
Thank you & next steps
To our longstanding customers and new partners: thank you for trusting ARR Divine Seafrex with your seafood supply. We recognise that the future of seafood is about more than freshness — it’s about possibility, precision and partnership. We invite you to reach out to our export team to explore how our value-added solutions can support your business goals.
For more information, product samples or to schedule a virtual facility walkthrough, please contact us at info@arrdivineseafrex.com or visit our website: www.arrdivineseafrex.com
Stay tuned for further announcements here on our News & Events page.
